About MERLINVICKI

Empowering businesses with user-centered design, accessibility expertise, and intelligent automation solutions.

Mission Statement

How We Make a Difference

We specialize in one core area and that is digital experience optimization. We help businesses create digital products that are not only functional but truly delightful to use.

At MerlinVicki, we believe that exceptional digital experiences should be accessible to everyone. Our mission is to bridge the gap between cutting-edge technology and human-centered design, ensuring that every user can interact with digital products effortlessly.

We combine deep expertise in UX research, accessibility standards, and AI automation to help businesses create products that are not only functional but truly delightful to use.

What We Stand For

  • Accessibility First

    We ensure digital experiences are inclusive and usable by everyone, regardless of ability.

  • Data-Driven Insights

    Every decision is backed by thorough research and validated with real user data.

  • Innovation & Efficiency

    We leverage AI and automation to deliver faster, smarter solutions without compromising quality.

Leadership

Leadership that delivers, not just directs.

Driven by experience and guided by clarity, our leadership focuses on making informed and purposeful decisions.

01
Founder · Sr. UX Researcher · 20 yrs

Viki Pandit

Bangalore, IN

A versatile digital strategist and technologist, Viki Pandit specializes in building scalable web solutions with a focus on user experience, accessibility and AI automations. With a strong emphasis on structure and usability, he has been creating efficient, secure, and well-architected digital experiences. Backed by a multidisciplinary background and global exposure, he brings a thoughtful, detail-oriented approach to problem-solving and product development.

Technology is most powerful when it is invisible and intuitive.
Qualitative researchUsability testingService design
02
Co-founder · Business Process Management · 12 yrs

Ranita Saha

Bangalore, IN

A Japanese bilingual professional with over a decade of experience in the IT industry, they specialize in technical support, design thinking, learning and development, and business process management. With strong stakeholder management skills, they bring a structured and user-focused approach to driving efficient solutions and continuous improvement.

Language is less learned than inherited, gathered like wildflowers from fields we didn't plant. What we say is never just ours.
Design systemsAI / NLWeb
Solutions

Our Expertise

We specialize in three core areas that transform how businesses interact with their users.

UX Research & Usability Testing

Understand your users deeply with comprehensive research and testing. We uncover pain points, validate assumptions, and provide actionable insights that drive product success.

  • User Interviews & Research
  • Usability Testing & Analysis
  • Personas & Journey Maps
Learn More about UX Research & Usability Testing

Accessibility Audits & Compliance

Removing barriers for those with limited access has been a passion of ours. Ensure your digital products comply with WCAG 2.1/2.2 standards. Comprehensive compliance audits, detailed reports, and remediation guidance to meet legal requirements and expand your reach.

  • WCAG 2.1/2.2 Compliance
  • Screen Reader Testing
  • Remediation Support
Learn More about Accessibility Audits & Compliance

AI Automation for Businesses

Transform operations with intelligent automation. Custom AI solutions that handle repetitive tasks, enhance decision-making, and scale your business without adding headcount.

  • Workflow Automation
  • Process Optimization
  • Custom AI Solutions
Learn More about AI Automation for Businesses

Why Choose MERLINVICKI

Our commitment goes beyond transactions. We build partnerships grounded in trust, integrity and lasting value, and a commitment to measurable results.

Affordable Plans

Enterprise-quality services at a fraction of traditional agency costs

Measurable Results

Average 20-30% increase in conversions across client projects.

Industry Expertise

Deep knowledge across e-commerce, SaaS & healthcare sectors.

What Clients Say

Don't just take our word for it. Here's what our clients have to say about working with us.

"Wonderful experience working with Merlinvicki. Prompt communication, and skilled work. Would recommend to anyone looking for fast and efficient coding."

Jason Stockman

Web Agency, US

"I rate Merlinvicki "5 Stars" (out of 5!) Wonderful response time, pleasure to work with. Do not hesitate to use them for your next project!"

Ted Pukas

Web Agency, US

"Merlinvicki is a highly customer focused company who were receptive and responsive to my changing requirements. I am very happy with how we have worked together and will continue to work with Merlinvicki. I would definitely recommend."

Denise Taylor

Career Counseller, UK

Start the conversation

Let's talk research, on us

Ready to transform your digital experience? Get in touch and let's discuss how we can help your business grow.

Send a brief

Tell us what you're building and what you're stuck on. Our team personally writes back with a research diagnosis, a fixed-price scope and a timeline - typically inside two business days. No call required, no follow-up funnel.

Reply: Within 48h Mode: Email
Ask a question

Not sure if research is the right next step? Drop a single question. We answer every one personally — no funnel, no follow-up campaign, no obligation to do anything afterward.

Reply: Immediate Mode: Chat
What others miss

Every brief becomes a signal we triangulate against patterns from 140+ prior studies. The pulses are research moves currently in motion.

Sessions this month: 72
Get a Free Audit

What happens next

01 / Free Heuristic snapshot of one screen A one-page expert audit of your most critical user flow
02 / Free Written research diagnosis Where the highest-impact research move sits for your product, in plain English
03 / Free Custom scope & price memo A written plan with timeline & fixed price within 48 hours of your brief
NDA-ready 100% confidential You own all artefacts Zero obligation